People Sarah MacDonald

Sarah MacDonald


Sarah leads Wiggin’s advertising, marketing and sponsorship team and is also active in the digital, content distribution and sports sectors – in fact, there really is no media sector in which Sarah has not worked.

“I work with global brands creating, marketing and distributing content across all platforms. Whether you are at the content development/acquisition stage or want help with its distribution and promotion, I will have a raft of useful tips from my experience working on similar deals.

I particularly enjoy getting to grips with complex regulatory issues around the exploitation of advertising and audio-visual content and can quickly get to the bottom of queries relating to the codes and rules administered by Ofcom and the ASA.

During my time at Wiggin, I have also worked as Legal Counsel at Manchester United, as well as spending time on secondment at Disney, Virgin Media, Universal Music and the BRIT Awards. Not only has this allowed me to gain some invaluable sector experience in sport, film and TV and music, it also allows me to advise with a genuine understanding of the client viewpoint.”

Sarah MacDonald has exceptional knowledge of the advertising sector across both sports and gambling industries and provides pragmatic, commercial solutions to complex issues.

Legal 500, 2024