EU trade marks & designs
We are recognised leaders in all aspects of brand protection, including the registration, management and enforcement of EU trade marks and Community designs.
Strategy
Wiggin offers a full management service for EU trade marks and designs. Whether you want to protect a new trade mark or design across the EU, or wish to review and streamline your existing portfolio, our lawyers will provide you with bespoke, strategic advice and portfolio management services.
Our portfolio management practice sits alongside our dispute resolution and commercial practices to ensure that we are there to help you develop and protect all aspects of your business.
EU Trade Mark and Designs Audits and Due Diligence
Is your house in order? Are you registering your key trade mark or design, or are you reliant on unregistered rights? We assist businesses as they grow and change, recognising the importance of taking stock and considering whether your portfolio is structured appropriately and strikes the right balance between protection and cost-effectiveness.
Portfolio Management: from Strategy to Registration
We advise clients on registration procedures relating to EU trademarks and designs, and assist in devising the right strategy for the needs of your business and budget. We use a range of trusted advisers in other jurisdictions to assist us in co-ordinating and supervising the registration and management of our clients’ designs globally.
We work closely with our sister business INCOPRO, whose Talisman system provides a brand and design monitoring and enforcement service. Together we provide clients with a unique, one-stop online brand protection and anti-counterfeiting service.
Key Contacts

Sara Ashby
Partner
Tel: +32 (2) 842 32 13
Sara is Head of Wiggin’s intellectual property practice. Strategic and tenacious, she has been recognised by the legal directories as a ‘leading individual’ for intellectual property work for many years. Sara has a broad intellectual property practice in addition to covering designs and trade marks disputes and portfolio work.
Sara has also been recognised as one of the “IP STARS Top 250 Women in IP” by Managing Intellectual Property.
Sara is admitted as a solicitor in England and Wales, and Ireland.
“Sara Ashby demonstrates a “profound knowledge of design law to complement her trademark and patent expertise”. “Sara presents fast, accurate, concise and commercially oriented advice and is a brilliant litigator who gets results.”
WTR 1000, 2018

Ted Shapiro
Partner
Tel: +32 (2) 892 1100
Ted, a partner with over 25 years’ experience, is the Head of Wiggin’s Brussels office. He is a recognised expert in international and European copyright law, assisting clients on issues related to policy, litigation, compliance, commercial transactions and Brexit scenario planning.
Ted is admitted to the bar of Massachusetts, the Brussels Bar and a solicitor in England and Wales.
”Ted Shapiro is an expert in all matters copyright, particularly in the audiovisual sector. He provides my company with indispensable advice.”
Jane Saunders, Managing Director & SVP Rights Management Policy, Motion Picture Association

Anna Carboni
Consultant
Tel: +32 (2) 842 32 13
Anna is considered one of the ‘go to’ lawyers for trade mark, designs and copyright disputes and strategic advice in the UK and Europe. For many years she has been ranked by legal directories as a leader in the intellectual property field and in the top tier for trade mark litigation, and has been described as “head and shoulders above the competition” (WTR 1000).
Anna has also been recognised as one of the “IP STARS Top 250 Women in IP” by Managing Intellectual Property in 2017 & 2019.
Anna is admitted as a solicitor in England and Wales, and Ireland, and is also a barrister (England and Wales).
“Anna Carboni is one of the most highly esteemed trade mark and non-patent IP litigators working today… [she] is one of the best lawyers around – her work is always of the highest quality.”
Chambers UK, 2019

Gurminder S. Panesar
Partner
Tel: +32 (2) 842 32 13
Gurminder specialises in IP and brand management. He oversees a number of global portfolios, and also advises on a range of commercial matters for creative businesses. Having launched Wiggin’s TM filing practice in 2011, Gurminder has more than 15 years of experience on providing strategic advice to clients on how to protect their IP and grow.
Gurminder is admitted as a solicitor in England and Wales, and Ireland.
“It is a pleasure to work with Gurminder. He is a great problem solver, very responsive and pitches advice at exactly the right level.”
Managing IP, 2017

Michael Browne
Partner
Tel: +32 (2) 842 32 13
Michael advises on the enforcement and exploitation of all forms of intellectual property, as well as competition law issues which frequently arise in IP matters. He has significant experience advising on, drafting and negotiating international franchise agreements, licences and other forms of distribution agreement.
Michael is admitted as a solicitor in England and Wales, and Ireland.
“Michael Browne is “an excellent IP and competition lawyer with a talent for litigation; he has also developed significant expertise in negotiating IP transactions”.”
WTR 1000, 2018

John Colbourn
Partner
Tel: +32 (2) 842 32 13
John has a broad practice covering all aspects of intellectual property and related matters, with particular focus on trade marks and copyright. He has acted at the EUIPO (including appeals to the General Court of the EU) and the European Court of Justice, and has coordinated customs enforcement actions as well as international online takedown programs.
John is admitted as a solicitor in England and Wales, and Ireland.
“John is very organised and detailed in terms of the information and options he provides. His customer service is exceptional and he is highly responsive and efficient.”
WTR 1000, 2018

Rachel Alexander
Partner
Tel: +32 (2) 842 32 13
Rachel is a partner in the IP litigation group at Wiggin, advising clients on a wide range of contentious IP and commercial matters. Rachel has been recognised as ‘very commercial, strategic and conscientious’.
Rachel has been recognised as one of the “IP STARS Top 250 Women in IP” by Managing Intellectual Property.
Rachel is admitted as a solicitor in England and Wales, and Ireland.
“Rachel Alexander has an unflappability, which is very reassuring in litigation. She has the ability to be in the detail, while also keeping strategic oversight.”
Legal 500, 2020

Peter Dawson
Trade Mark Attorney
Tel: +32 (2) 842 32 13
Peter is a UK Chartered Trade Mark Attorney, Irish Trade Mark Attorney, and European Trade Mark and Design Attorney with over 7 years’ experience in the field.
Peter advises on the full spectrum of brand protection and management issues in the EU, UK and internationally.

Sarah McCrann
Trade Mark Attorney
Tel: +32 (2) 842 32 13
Sarah is an Irish Trade Mark Attorney and European Trade Mark and Design Attorney with over 3 years experience in the field.
Sarah advises on a range of trade mark matters, both contentious and non-contentious in the EU, UK and internationally.
Contact Us
Wiggin LLP
Rue de Namur 72-74
1000 Brussels
Belgium
T: +32 (2) 842 32 13
E: trademarks@wiggin.eu
F: +32 (0) 2 892 1101