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Awards & Recognition See all
Sara Ashby and Calum Smyth are amongst the most able IP attorneys around.
Legal 500, 2026
I have no hesitation in recommending Calum Smyth and Sara Ashby and their colleagues in the Wiggin IP team.
Legal 500, 2026
Sara's experience is unique. In addition to the unique legal advice, she offers perfect strategy and negotiations solutions.
Chambers UK, 2026
Sara is a strategically brilliant litigator, who thinks hard about what clients want to achieve and gives pragmatic and sound advice.
Chambers UK, 2026
Sara Ashby is a superb team leader and has an enviable record as a litigator in all areas of IP. Sara has a razor-sharp legal brain, but is still very commercial and client-focused. These qualities, together with her determination in litigation to get the best results for her clients, mean that she is in great demand. Sara is able to turn her hand to a range of different subject-matter areas, from patents to trade marks.
Legal 500, 2026
Sara Ashby is a strategically brilliant litigator who maintains a laser like focus on what clients want to achieve.
Legal 500, 2026
Sara is an excellent lawyer and highly recognised for her design focus.
Chambers UK, 2025
Sara is wonderful to work with. We appreciate her deep command of the legal matters and creative thinking.
Chambers UK, 2025
Sara Ashby is able to cover a wide range of matters and deals with them really well.
Chambers UK, 2023
Sara Ashby is a leading light. She has a superb record as a patent litigator. Sara has a razor-sharp legal brain, but is still very commercial and client focused. These qualities, together with her determination in litigation to get the best results for her clients, mean that she has a great success record. Sara is able to turn her hand to a range of different subject-matter areas.
Legal 500, 2023
Sara Ashby is one of the most experienced IP litigators in London. She cares deeply for her clients and combines detailed analysis of the case with sound commercial advice.
Legal 500, 2023
Sara Ashby really focuses on the detail in each case, rehearsing all the arguments and counter-arguments at an early stage.
Legal 500, 2023
Sara is a leading light. She has a razor-sharp legal brain, but is still very commercial and client focused. These qualities, together with her determination in litigation to get the best results for her clientele, mean that she has a great success record.
IAM Patent 2022
In my view she is an exceptional IP litigator, one of the best I have ever worked with. Clients can be confident that she will leave no stone unturned to achieve a successful result.
Legal 500, 2022
She is both academic in intellect and super commercial.
Chambers, 2022
An enormously talented litigator and very good at dealing with the inevitable problems clients face during litigation.
Chambers UK, 2021
forward-thinking and very effective,” she is described as “professional, calm and always able to defuse a heated situation”. “She goes far beyond the normal call of duty in keeping up with the details of a case, while also retaining a broad commercial overview.
IAM Patent 1000, 2019
A fantastic litigator
Legal 500, 2018
UK Trademark Prosecution Firm of the Year
2021
UK Copyright Firm of the Year
2021
UK Copyright Firm of the Year
2020
Impact Case of the Year
2020
Top ranked (gold tier), UK
2019
UK Trademark Law Firm of the Year
2019